If you run a business and know a thing or two about digital marketing, then you already know that it’s essential to keep posting content on a regular basis. The often misunderstood blog post is an incredible way to gain credibility in your field while still aligning with your broader content marketing strategy.
By sharing new, relatable and unique content to your specified audience, you’ll be giving them reasons to keep visiting your blog while also encouraging them to find out more about your business and your specific products or services, too.
The untold difficult part of SEO blogging, though, is coming up with new content consistently, especially if you feel like you’ve done it all! You may feel as though you’ve already covered popular blog topics and are out of blog topic ideas. This list of ways to come up with new blog post ideas will help you learn how to craft unique, relevant and engaging posts for your blog.
A good starting point is to hold a brainstorming session and record a larger list of ideas that you can fall back on!
6 Ways to Come up with Clever Blog Topic Ideas
1. Using Content Ideation tools for blog topic ideas
These days, there are apps and websites available that can help do your key research for you! They often include things like keyword generators, keyword analysis, trending topic search engines and more. This a surefire way to come up with a new blogging idea!
A free solution you can use right now is AnswerThePublic. This is a keyword generator and article brainstorm solution rolled into one website. All you have to do to get started is enter your general topic, and the rest will be populated for you. Once you’ve viewed your results, you’ll be able to examine long-tail keywords and refinements of these suggestions, as well as creating even more topics to be included in this brainstorm.
2. Focus on Community Engagement
It’s really boring writing a bunch of similar blog posts – for yourself and for your readers, too. Your lifestyle blog post ideas shouldn’t all revolve around the latest diet or yoga pose that’s trending on TikTok.
A refreshing way to approach coming up with blog topic ideas is to focus on your field. Who are the key players in your field? Maybe there’s a local business owner you can talk to that has an inspiring story that your customers would love to hear.
Have you considered doing a showcase of the best user-generated content from the past month? Do you have employee or customer stories that are worth sharing to a larger audience? Thinking along these lines is a nice way to break up blog topic ideas into different categories.
3. Instructional Blog Topic ideas
This is one of the best blogging ideas for beginners, and is one of the most popular kinds of blog writing topics available on the internet.
Essentially, you’ll be writing guides and how-to’s, as well as curated lists of resources or features that you want to highlight. Similar to this blog post.
If your product/service is complex or technical in nature, it could be a good idea to write a blog post along with a video about how to use your product. This could also work well for B2B blog post ideas, as you could use your blog post to highlight specific functionality or use cases for specific industries or businesses.
You could also post an instructional series on more general topics that are still related to your business or other current affairs, such as upskilling yourself during a global pandemic or how to set up your ultimate work from home office. Instructional blog topics aren’t limited in what they can be written about, so it may help to use trending topics for this blog topic idea if you want fast viewership.
4. Multimedia Blogging
Combinations of written and visual media – or, multimedia blog writing topics, are becoming more popular now than ever before. There’s no reason why your blog should only include text!
GIFs, Podcasts, videos or even illustrations and photographs can be used to illustrate more about the personality and ethos of your business. You could use these kinds of blog topic ideas to speak about your company culture, share tips and tricks, go off-topic in a professional way and share updates about your business in a more digestible way.
5. Research-based blog topic ideas
This will depend on your specific business, but it could help to share some extra data around a topic if it fits your offering.
This could include infographics about your analytics, discussing the importance of data and how it’s used, explaining more about complex issues that can arise, conducting detailed case-studies about specific customers, predicting market growth or even describing your failures and how you’ve learned from them.
6. Trying out popular blog topics
You might be inspired by other blogs – and that’s okay, as long as you reference them correctly! As an example, we loved HubSpot’s list of blog post ideas that range from content marketing to thought leadership. If you’re a small business, you’ll love The Balance’s blog post ideas that are perfect for small businesses.
You could always veer into a new blog post category and test the responses you get, such as a B2C company trying out B2B blog post ideas to test the transition into that market. Homeware stores could try out popular lifestyle blog post ideas.
If you’re a new business owner, you should research blogging ideas for beginners, such as a short history of your company, a product demo or a simple FAQ page.
Blog post topic ideas are endless
The list of blog writing topics is endless – and you shouldn’t feel confined to any one blogging idea. The great thing about blog topic ideas is that they are subject to change, and you should always keep track of potential ideas so that you can refer to them later. You never know when your content marketing strategy may change – you could find your demographic changes to a younger audience and you now need to write about more popular blog topics, such as social media trends or influences.
Regardless of where your business lies, we hope that you feel inspired to come up with some clever blog writing topics. The sky is truly the limit for your blogging idea!
Do you need help with writing blog topics for your business? SEO blog writing services, like those offered by Sparrow Digital, can act as a massive boost for your digital marketing strategy. Get in touch and let’s chat about how we can help you start a helpful, SEO-friendly blog for your company!
