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Gated Content: Should you Have it on Your website?
In the world of content marketing, there’s more to play with than just a landscape of static text. As a reader, you may have come across content in the past which required you to input your email address before viewing or downloading said content. Did you know that...
How to Build Up a Linking Strategy on Your Blog
So you've decided to start a blog. Blogs are a great way to share high-quality content to your audience. However, the journey doesn't end after your blog goes live. It would help if you found a way for people to discover your blog and content. Unfortunately, it's not...
How to Get Started with Organic Marketing
As a business owner, it can be challenging to stay up to date with every piece of digital marketing jargon that you need to know. Since we’re seeing more and more businesses move online, it’s important that you’re aware of the different kinds of digital marketing that...
Blogging for Businesses: The Ultimate Guide
Even though blogging has been around since the beginning of the internet, these days, blogging for businesses has become a staple for most digital marketing strategists. Business blogging is kind of like the modern-day phone-book - and you’re seriously missing out if...
How to Optimize for SEO Without Sounding like a Robot
When it comes to optimizing your website, it's easy to become narrow minded, focusing only on the best SEO blogging practices. The problem with SEO-focused content, however, is that it tends to get optimized to the point that you sound like a robot. Imagine reading an...
6 Ways to Come up with Clever Blog Topic Ideas
If you run a business and know a thing or two about digital marketing, then you already know that it’s essential to keep posting content on a regular basis. The often misunderstood blog post is an incredible way to gain credibility in your field while still aligning...